By Retail News Insider Consider two images. In the first, there’s a beautiful green pasture with animals happily grazing and a garden chock full of delicious vegetables. In the second, scientists dressed in stark white coats swirl concoctions in their flasks and analyze the results of their latest experiments. What do those two images have […]
By Retail News Insider More than three-quarters of consumers don’t trust what you are doing with their information. At least that’s the case if you’re one of the many retailers today using in-store tracking to gather information about shoppers and to target sales and promotions. According to consumer survey firm OpinionLab, 77 percent of consumers […]
By Retail News Insider For over 25 years, Interactions has been known as a leader in event marketing—hosting product demonstration events for retailers and brands around the globe. Now we’re taking our years of experience and honed consumer marketing capabilities to the next level by introducing a new series of custom shopper insight reports—Retail Perceptions. […]
You’ve heard about wearable technology on the news and perhaps even seen a photo or two of a celeb or other well-connected tech-lover wearing Google’s new smart glasses, Google Glass, about town. But what exactly is it like to use Glass? And why is it—along with its smart bracelet, ring, watch and other wearable tech counterparts—becoming such a big deal?
By Retail News Insider If you’re one of the over 175 million Americans who uses a smartphone, chances are you’re living the mobile lifestyle. What exactly does that mean? In technical terms, the mobile lifestyle is defined as a way of life that’s been shaped by the advent of mobile devices and mobility, which have […]
By Retail News Insider From personalized coupons to self-checkout to mobile wallets, there’s no denying that technology is changing the way consumers shop. But to date, the adoption and buildup of technology amongst grocery, general merchandise and other traditionally “lower-tech” sectors has been somewhat slow. And in many cases, the use of services offered by […]
By Retail News Insider It’s a familiar feeling: that mix of excitement and anxiety that has you sitting on the edge of your chair come Christmas morning. We’re not just talking about the little ones waiting to open their gifts from Santa. That’s also the scene that plays out for most retailers each holiday season. […]
By Retail News Insider If the importance of personalization hasn’t hit you yet, consider this your wake up call. “Not only do I like getting offers that are personalized just for me, I expect it. I don’t want to be bothered with ads from retailers who don’t know my preferences. If you’re sending me offers […]
Since the dawn of modern manufacturing, retail prices have been standardized and set by the retailers. There’s been little to no input from or consideration for shoppers beyond the thought of “how can we get the most shoppers to buy our product at a price that still makes a profit.” But with the explosion of […]
If you have ever headed up to the front of a store, ready to purchase your carefully selected items—only to abandon them as soon as you see the checkout line is backed up into the aisles, you are not alone. Nearly 40 percent of shoppers say they leave the store when lines are too long, […]
