Today, shoppers armed with a dizzying array of devices and apps are demanding a more seamless retail experience—one that easily connects them to the best product, at the best price, with the best (and most convenient) point of purchase for them—whether that be in-store or online. Enter omnichannel retailing, where all communication channels are harmoniously […]
Smartphones and apps are the baby boom of the 21st century. Today, there are more than 1 billion smartphones in use around the world and 56 billion app downloads each year. This boom extends to the retail environment, where shoppers are using smartphones every day to research and compare virtually every type of product in […]
Though social networking is often seen as a somewhat frivolous, leisure-time activity, the reality is that the hundreds of millions of social media connections that occur on these sites every day represent significant potential opportunities for retailers and CPGs to make—or lose—customers. The meteoric rise of the integration of social media into our daily lives […]
By Giovanni DeMeo, Vice President, Global Marketing and Analytics Predictive analytics gives retail marketers the power to see into the future and know with almost complete certainty exactly what products shoppers will purchase, where they will make those purchases and how their preferences will change in the short and long term. Of course, all of […]
“Will ‘showrooming‘ kill businesses?” – CNN “10 Retailers Most Vulnerable to ‘Showrooming‘” – US News & World Report It seems everywhere you turn there is yet another headline questioning whether traditional retail stands on the brink of extinction due to the rise of showrooming. And it’s not hard to see how the practice of visiting […]
Imagine billboards that change based on your emotions and automatic food deliveries tailored to your health needs as defined by your genetic profile—it may sound like a tale stolen from a science fiction novel, but it is in fact part of the future vision of retail predicted by well-respected experts in the field. Employed by […]
Millennials (often referred to as digital natives) are the single largest generation in the U.S.— representing 25 percent of the U.S. population and more than $200 billion in annual buying power. More than 80 million strong, Millennials (generally qualified as those born between 1977 and 1995) define themselves by their connectedness, culture and influence over […]
Welcome to 2013—the year in which retailers and manufacturers work together to leverage the wealth of available data to drive sales and achieve goals that were unimaginable just 10 years ago. Today our industry is in the midst of a knowledge revolution where we face the choice of embracing Big Data to stay relevant, competitive […]
