By Kristen Baird, Senior Director of Insights & Analytics Consumer surveys are a mainstay of the retail industry. Retailers and CPG companies use them to solicit consumer feedback on products and services, define areas for improvement, quantify performance and more. At Interactions, we utilize surveys to gain insights that allow us to provide our retailer […]
Questions should not convey an opinion or strong point of view. Be consistent with your terminology. Focus on the positive (“how much do you agree” not “how much do you disagree”). Don’t fold two questions into one (no either/or). Keep questions short. Use a preamble for background, if needed.
First artificial sweeteners were bad for you. Then high-fructose corn syrup was the enemy. Now finally sugar is having its turn in the spotlight, with recent studies implicating its role in heart disease and the rising levels of obesity. What’s the real story? And how are innovative CPGs responding to give consumers the sweets they […]
One day you’re in, and the next, you’re out. That isn’t just the catchphrase of a popular TV show—it’s reality for many retailers and brands. Consumers’ attention spans are getting shorter and shorter, and many of us are also becoming more fickle. As a result, retailers and CPGs can’t simply rely on what has always […]
Influencing Shopper Experiences During the Holidays—and Beyond With the holiday season approaching, people are heading out to their favorite retailers both to check items off their grocery and gift-giving lists, and also to take in the sights, tastes, and smells that make the holiday season so special. During this time of the year, we at […]
We all know that consumers are changing. In the broader scheme of things, research has shown that the demographics of shoppers are shifting and that shopping behaviors aren’t the same as they were a few years ago. But how can a retailer truly understand what those higher level trends mean for their shoppers and their […]
