Archive | October 2013 RSS feed for this section

Executive Perspectives: The Mobile Lifestyle

By Giovanni DeMeo, Vice President of Global Marketing and Analytics At any time there are nearly 500 online conversations every minute about mobile lifestyle—that is more than 256 million conversations in one year. That statistic from Verizon Wireless is indicative that people are looking for more than just an app that provides discounts. The effort […]

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One to One Interactions Delivers the Star Treatment

Cleveland-born chef Michael Symon invaded Pittsburgh on September 8 as part of his promotional tour for his new book “Michael Symon’s 5 in 5.”  Symon is a cohost on the hit ABC program “The Chew,” as well as a Food Network Iron Chef. The book is a collection of 120 5-ingredient, 5-minute recipes for busy […]

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Celebrating 10 Years of Success!

The year was 2003. George W. Bush was our President, Shania Twain topped the music charts, “Finding Nemo” hit theaters, a gallon of gasoline cost $1.83 and a team of Sales Advisors began their careers at a new company called One to One Demonstrations. Ten years later, our president has changed, Shania Twain is semi-retired, […]

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Making a Game Plan for Success

As we enter October, it’s hard not to make the association between our business and what the fall season is about for many of us: football! There is a competitive spirit that the game represents—it’s all about winning. Likewise, we at Elite Marketing Interactions (EMI) are focused on winning, too. If you look at our […]

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Adding Value Through Technology

We’re continuing on with our “TechBuzz” series this month by taking a look at the increasing role of data-driven and consumer-centric pricing strategies in the retail industry. We know from our day-to-day work with customers that price is a big influence on buying decisions. Like our shopper engagement programs, which seek to add value to […]

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Global Industry News

Tougher economic times aren’t just making U.S. shoppers thriftier. Coupon use in the U.K. is up 38 percent over 2012, with shoppers on track to save over $2.6 billion this year. –FoodNavigator A recent study from the NPD Group shows school snacking is on the rise, with students now eating an average of four snacks […]

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By the Numbers

1818.3 The weight in pounds of the world’s largest pumpkin 35,000 The average number of marchers in the country’s largest Columbus Day parade 9 billion The number of candy corn kernels produced each year 22% The percentage of people who start their holiday shopping in October

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A Taste of the Season: Pumpkin Swirl Brownies

Adapted from Betty Crocker With the classic flavors of cinnamon, nutmeg and pumpkin, these brownies deliver a little taste of fall in every delicious bite! INGREDIENTS: 3 oz. cream cheese, softened ½ c. canned pumpkin 3 tbsp. sugar 1 tsp. ground cinnamon ¼ tsp. ground nutmeg 2 eggs 1 (18 oz.) box brownie mix ¼ […]

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