Every retailer claims they’re different from their competitors. But a recent study by Daymon shows retailers are in fact much more similar than they think. When it comes to food retailing in particular, up to 98 percent of the national brand products carried by a retailer are also carried by its competitors. In other words, […]
There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]
New technologies, new products, new consumer preferences— change always threatens to disrupt the status quo, and the retail landscape is no different. The trick is to determine which trends are passing fads and which have real staying power. To help, we asked six experts from the Daymon Worldwide family of companies to share their predictions for trends that will have the biggest impact on the U.S. retail environment in 2016.
The holidays are a joyful time of year, but as we all know, they can also be stressful. Consumers have their plates full. Many are picking out gifts, decorating their homes, cooking holiday meals and adding holiday festivities to their already busy schedule. Shopping is central to much of their activities with the average consumer spending over $800 each holiday season on décor, gifts and food. This puts Sales Advisors in a prime position to show shoppers how the items they are demonstrating in stores can help make the holidays a little easier to manage.
For Sales Advisor Carolyn Adams, successful in-store demonstration events are all about creating a good experience for shoppers.
From personalized coupons to self-checkout to mobile wallets, there’s no denying that technology is changing the way consumers shop. But to date, the adoption and buildup of technology amongst grocery, general merchandise and other traditionally “lower-tech” sectors has been somewhat slow. And in many cases, the use of services offered by such retailers has been limited to the more progressive consumer base who actively seeks out such offerings. According to Interactions’ Senior Vice President of Global IT Abhi Beniwal, however, that’s all about to change.
It’s a familiar feeling: that mix of excitement and anxiety that has you sitting on the edge of your chair come Christmas morning. We’re not just talking about the little ones waiting to open their gifts from Santa. That’s also the scene that plays out for most retailers each holiday season. From whether sales will be up or down over last year, to what factors will have the greatest influence on purchasing decisions, to which trends will signal the biggest changes for the coming year—there’s a lot at play this holiday season.
The holiday season has officially begun! Party plans are under way, holiday tunes are in the air and shoppers are out in force, searching high and low for the perfect presents and treats. The good news for Sales Advisors is that a recent National Retail Federation survey showed that over 50 percent of consumers plan to scope out grocery stores for gifts and supplies this holiday season. That means the opportunity is ripe to step up as a helpful elf for your customers this year—and reap the benefits of increased sales in the process.
It’s true that events take on a different feel during this time of year. But many holiday selling strategies can actually teach us a lot about successful selling throughout the year. This month, five-year veteran Sales Advisor David Jordan gives us his tips for the holiday season—and beyond.
