Retail News Insider

If the importance of personalization hasn’t hit you yet, consider this your wake up call.

“Not only do I like getting offers that are personalized just for me, I expect it. I don’t want to be bothered with ads from retailers who don’t know my preferences. If you’re sending me offers for things that have no relevance in my life, that scream you don’t know me, you are wasting my time.” This quote from a recent conversation with U-T San Diego Retail Reporter Katherine Poythress reflects what many millennials and other shoppers across generations are craving. They want you to get personal.

With Thanksgiving just a few weeks away and the official holiday shopping season starting the very next day (or even late Thanksgiving night!), it’s the start of a very busy time in the retail world. There will be lots of promotions for Sales Advisors to play up on to capture customers’ attention and boost sales, but this month is also a good time to reinforce our gratitude for the customers we engage and the retailers we work with every day.

As a former Sales Advisor recently turned Event Coordinator, Dorie DenBesten understands in-store events inside and out. From her perspective, the secret to success comes down to paying attention to the details from the moment you start your shift to the very end.

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