Tag Archives: August 2014 Feature

Beyond the Gimmick: Five Ways Augmented Reality Can Enhance the Retail Environment

Technology can be fleeting. Sometimes an idea that seems like it would be a hit with consumers turns out to be nothing more than a passing fad. So it’s no surprise that when a new retail technology comes around, many wonder if it’s just a gimmick—or if it could have real staying power. Augmented reality (AR) is a prime example of one of those emerging technologies that some question, while others bet on it being the next big thing.

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Beyond the Backpack—Stocking Up for Back-to-School

Though it seems like summer just started, back-to-school season is upon us—with some schools having even started classes already! Not every student looks forward to heading back into the classroom, but back-to-school season is a great time for retailers. Each year, families in the U.S. spend over $26 billion on back-to-school shopping. When you add in back-to-college shopping, that rises to over $75 billion, according to the National Retail Federation. Those families are looking for a lot more than pencils and notebooks as they prepare to send their children back to the classroom—which is where you come in as a Sales Advisor.

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Finding Your Motivation and Inspiration

Ask what Event Coordinator and Trainer Nancy Wellman likes most about her job and the answer is pretty clear: motivating and inspiring Sales Advisors to do their best. Here are some of her tips for improving sales and enjoying your work at the same time.

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Knowledge Portal: Getting an Edge on Market Share—New Service from Interactions Reveals Targeted Solutions

Want to know exactly why some shoppers are choosing one of your competitors’ stores over your own nearby location? Interactions has the solution. Its newly launched competitor research service is designed to help retailers determine which factors have the greatest impact on local shoppers’ decisions to shop a competitor’s location versus their own—and in the […]

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Trending Tastes: Functional Foods—Improving Health One Bite at a Time

Listen to a few food commercials on TV or browse your local market and you’re bound to see plenty of items that proclaim they can improve your health in some way—whether it’s something that’s made “now with more fiber!” or has “a full day’s worth of calcium!” These products are what manufacturers call “functional foods.” […]

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Executive Perspectives: From the President

Brett Barcelona, President and General Manager Retail Services Knocking Down Walls I’ve been thinking a lot lately about why our company is a great place to come to work every day. For me, and hopefully for all of you, one of the greatest parts of what we do within Retail Services is helping others achieve […]

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Editor’s Corner: The Ever-Evolving Shopping Experience

As August rolls in, our TVs and newspapers are filled with ads for back-to-school shopping. A shopping trip this time of year became tradition in my family. The outing was always a fun adventure with my mom and my aunts—something I looked forward to every year! Of course, the shopping experience is a little different […]

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