
Beyond the Gimmick: Five Ways Augmented Reality Can Enhance the Retail Environment
Technology can be fleeting. Sometimes an idea that seems like it would be a hit with consumers turns out to be nothing more than a passing fad. So it’s no surprise that when a new retail technology comes around, many wonder if it’s just a gimmick—or if it could have real staying power. Augmented reality (AR) is a prime example of one of those emerging technologies that some question, while others bet on it being the next big thing.