Holiday 2013: Big Data’s Big Predictions
It’s a familiar feeling: that mix of excitement and anxiety that has you sitting on the edge of your chair come Christmas morning. We’re not just talking about the little ones waiting to open their gifts from Santa. That’s also the scene that plays out for most retailers each holiday season. From whether sales will be up or down over last year, to what factors will have the greatest influence on purchasing decisions, to which trends will signal the biggest changes for the coming year—there’s a lot at play this holiday season.