Tag Archives: February 2013 Cover

Marketing to Millennials: Engaging Digital Natives

Millennials (often referred to as digital natives) are the single largest generation in the U.S.— representing 25 percent of the U.S. population and more than $200 billion in annual buying power. More than 80 million strong, Millennials (generally qualified as those born between 1977 and 1995) define themselves by their connectedness, culture and influence over […]

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Sharing the Love of Valentine’s Day

If you were to go solely by the jewelry and candy ads airing on TV this month, you might believe men are the only ones out there shopping for Valentine’s Day gifts to give to the special ladies in their lives. And while the National Retail Federation (NRF) reports that men do spend more on […]

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Putting on a Show and Pulling in Customers

Let’s face it — we all have days where we don’t necessarily feel the most chatty or confident. So how do you keep that from getting the best of you? Sales Advisor Joe “JR” Roman says the secret is to put on a show. “A lot rides on your own expectations,” says JR. “Don’t treat […]

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