
Marketing to Millennials: Engaging Digital Natives
Millennials (often referred to as digital natives) are the single largest generation in the U.S.— representing 25 percent of the U.S. population and more than $200 billion in annual buying power. More than 80 million strong, Millennials (generally qualified as those born between 1977 and 1995) define themselves by their connectedness, culture and influence over […]