Big Data—the virtual flood of information being collected from in-store and online browsing and shopping, social media, mobile devices, beacons, census surveys and numerous other sources—continues to be one of the biggest buzzwords in retail . It’s not the data itself that’s so exciting for retailers and brands, but the patterns and insights that can be gleaned from it in order to drive efficiencies and revenue.
The holidays are over, but for many, the evidence of the festivities still sits on their waistlines or in the number on the scale. So it’s little surprise that eating healthier and getting into shape are consumers’ top New Year’s resolutions year after year, according to market research firm Nielsen. Sales Advisors can help consumers reach their goals by pointing out how products they’re featuring in in-store events can make healthy eating easy and delicious.
For Lead Sales Advisor Chris Shanko, an eight-year veteran of Interactions, the secret to successful selling lies in engaging customers. “I just make an effort to do my best at every event,” she says. “If you focus on making the customer happy and helping everybody have a good time, you can’t go wrong.”
Veggie burgers and football—it’s not exactly the typical tailgate lineup you’d expect. But as the series of events Interactions Marketing recently executed for MorningStar Farms proved, it turns out to be a great match—one even meat lovers are eager to try. Last fall, Interactions teamed up with MorningStar Farms and Ahold USA to produce a […]
By Dr. Lance Eliot, Vice President of Information Technology The path leading up to the 2015 holiday season often involved putting a hold on any new innovations and freezing further expansion of high-tech for retailers. It was a batten-down-the-hatches time period, focusing on keeping things stable during the crucial money-making holiday period. Now that 2015 […]
Each winter, culinary experts predict what foods and flavors will change the dining landscape in the coming year. For 2016, it’s all about elevating the eating experience—through exotic spices, unique cooking preparations and better-for-you ingredients. #1 – Spice It Up! Several leading flavor experts are predicting bold or unusual spices and unique combinations will have […]
More shoppers than ever are using their mobile devices while shopping in retail stores—a whopping 90 percent, according to a recent survey by mobile marketing firm SessionM. Mobile apps easily beat out mobile browsers for where users spend most of their mobile time. So what were their go-to apps in 2015 (and, arguably, where retailers […]
Does a New Year Mean a New Shopper? As we flip the calendar to another year, it’s natural to think of new goals, a fresh start and a renewed perspective on many things—including our approach with shoppers. Are we doing everything we can to reach customers in the most meaningful ways, or do we need […]
Welcome to the refreshed Retail News Insider! Thanks to your feedback from the 2015 Readership Survey, we’ve made some changes to better serve you. Overall, you gave us high marks for our coverage in 2015, but we want to do even better, so we’re taking your feedback to heart. New to the newsletter is a […]
