Retail News Insider

The Power of Persuasion:
Online Product Reviews and the Influence on Sales

You’ve heard about wearable technology on the news and perhaps even seen a photo or two of a celeb or other well-connected tech-lover wearing Google’s new smart glasses, Google Glass, about town. But what exactly is it like to use Glass? And why is it—along with its smart bracelet, ring, watch and other wearable tech counterparts—becoming such a big deal?

It’s March, which can only mean one thing: it’s Frozen Food Month! With frozen food giants like Dole, Eggo, Jimmy Dean and Tyson participating in the 31st annual celebration of this promotion, there’s a good chance Sales Advisors will see a few frozen items appear on their event carts. And while frozen foods of the past have sometimes gotten a bad rap, there’s a lot you can do to help shoppers see the benefits of today’s nutritious and convenient options—and get a little piece of this over $44 billion annual market.

Ever have those times where it seems like every shopper is on a mission—one that doesn’t include stopping by your cart? You’re not alone. But you’re also not doomed to stand by silently. According to Sales Advisor Kim Besaw, there’s a lot you can do to help reel shoppers in—and boost sales in the process.

It’s 8:15 on Tuesday morning and the Marketing Services department at Interactions is already in full swing. Made up of a compact team of six, Marketing Services provides creative support for all of Retail Services, from program/event concept all the way through execution. As Director of Marketing and Global Brand Development David Deal puts it, […]

Snacking is as ingrained in American culture as apple pie and baseball. We have snack time in school, vending machines filled with snack foods at work and frequent opportunities to indulge in “a little bite to eat” at the grocery store and quick-service restaurants. Our love for snacking has grown to the point where nearly […]

Brett Barcelona, President and General Manager Retail Services Giving Our Very Best I come to work every day with the mindset that we will win. I want to win not only for our associates, but for our retail customers and CPG partners. Every idea, every innovation, every (calculated) risk is done to raise the bar […]

Over the last year, Retail News Insider has covered a variety of technology-related topics based on the fact that technology will have a significant role to play in the future of our business and retail as a whole. In line with that, we have worked to step up our own “digital game” with this newsletter […]