Post Categories: March 2014

Executive Perspectives: From the President


Brett Barcelona

Brett Barcelona, President and General Manager Retail Services

Giving Our Very Best

I come to work every day with the mindset that we will win. I want to win not only for our associates, but for our retail customers and CPG partners. Every idea, every innovation, every (calculated) risk is done to raise the bar on what we offer to those we partner with.

We are privileged and honored to work with some of the best retailers and CPG partners throughout the world. The best advice I can give to our team is to never take these business relationships for granted. I have an incredible amount of respect for our customers and partners, and part of our responsibility to them is to continually improve our services. It is in our best interest to always be thinking of how we can better serve those we work with and increase their competitive advantage.

In order to succeed, we can never stop innovating. We must continue to improve and acknowledge that we can always do better. Our retail and CPG partners rely on us to provide them with a point of differentiation among their competition; and I know we have the team here who will make that happen.  We deliver industry-leading services and have the top talent who engage shoppers for those we work with. I consider this both our obligation and our privilege.

I have seen examples first-hand of associates who are relentless in the execution of and passion for their jobs. Whether it was at a recent grand opening in Texas or in a meeting with representatives from one of our valued retailers, I am incredibly proud of what this company accomplishes for those we work with. However, we must never be satisfied. We can always do more. We can always improve.

I understand that maintaining a superior level of commitment isn’t easy. It takes hard work, dedication and an effort each day to come to work and do your very best. Know that I appreciate all of your efforts and stand beside you as we work together to achieve our goals.

Thank you all for your continued dedication and support.


Brett Barcelona
President and General Manager Retail Services