Retail News Insider

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. According to industry experts at the National Retail Federation’s BIG Show this year (one of the retail industry’s largest annual conventions), technology, data and insights are becoming ever more important to retailers and brands as they look for ways to keep up with the changing consumer.

Why limit brand engagement to the four walls of your store when you can take it on the road to where shoppers live, work and play? That’s the concept behind Advance Auto Parts’ annual mobile tour. And for 2017, they’re revving up the experience by hosting not just one but two better-than-ever mobile tours created and executed by Daymon’s consumer experience marketing team.

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over the years, he’s noticed shoppers share many of the same concerns when it comes to trying new products and recipes. This month, he shares his tips for dealing with three common ones.

Uncertainty seems to be the word of the day in global sourcing. From shifts in political, economic and trade policies around the world to changing expectations in terms of speed to market, there are numerous powers at play that suppliers, retailers and brands will have to watch closely over the coming months. One of the […]

Over the last several years, in-store execution (the process of getting products placed on store shelves) has continued to evolve into a more efficient and effective process. This shift has been led by SAS Retail Services (SAS), Daymon’s retail execution side of the business. They’ve been steadily proving there’s a much better model for retailers […]

Society today is becoming more globally-minded and at the same time, populations and cultures within countries are becoming more diverse. As a result, many retailers and brands are looking to extend their reach, bringing their products to consumers in all corners of the world. But according to Jens Sievert, Design Manager for Daymon, assuming that […]

Engaging Consumers through Surprise and Delight Retail is moving beyond transaction to interaction. The store of the future is not just about products on the shelf, but linking relevant offerings with memorable experiences. A recent study by consulting firm Deloitte found that among 200 retailers in the United States, those that offered both a differentiated […]

Creating private brand strategy is only the beginning when it comes to private brand development. Aimee Becker, Vice President of Strategic Services for Daymon believes execution makes all the difference. Becker, who has spent seven years with Daymon in various roles including marketing, agency account management and brand strategy, had previously worked in developing private […]

March is National Frozen Foods Month—an annual retail celebration of all things frozen, when brands from around the U.S. team together to offer special promotions on everything from A(pple pie) to Z(ucchini). Sales Advisors can help shoppers take advantage of the more than 180,000 coupons that will be distributed by over 16 major national brands […]

There are many different definitions of the term “clean label,” but none of them are official. When asked, consumers have said that they equate the term with natural, local, organic and fresh. According to experts at Daymon experts, other characteristics of clean label products include: Having recognizable ingredients. Being “free-from” or without harmful ingredients or […]