More than three-quarters of consumers don’t trust what you are doing with their information. At least that’s the case if you’re one of the many retailers today using in-store tracking to gather information about shoppers and to target sales and promotions.
When you think of Memorial Day, what comes to mind? A parade filled with American flags? A barbeque in your backyard? Time spent with friends and family? While partly a somber holiday for remembering those who died for our country, Memorial Day also marks the unofficial start of summer. As a Sales Advisor, you can use the holiday to start teasing shoppers’ taste buds for the flavors of this favorite time of year now—and all summer long.
As a former Sales and Lead Advisor, Event Coordinator Katrina Parker knows a thing or two about successful selling. In her new role, she also helps plan events and train other Sales Advisors—giving her a unique perspective on the overall front line team experience. This month, she shares some of her tips for ensuring professional success and personal satisfaction as a Sales Advisor.
These days, it’s not a huge surprise to round the aisle at your local grocery store and find someone handing out samples or coupons of a new product. But driving by a parking lot and seeing a whole festival of contests, activities and promotions? Or having a brightly-colored branded tour vehicle show up at your […]
You’ve probably heard plenty about showrooming over the last couple of years. That’s when a shopper goes into a store to see, touch or test out a product before eventually buying it online. But are you familiar with webrooming? If you’re in the world of brick-and-mortar retail—you should be. Webrooming is when a shopper starts […]
Brett Barcelona, President and General Manager Retail Services Retail: A Changing Landscape In an effort to remain competitive in an ever-changing marketplace, part of Retail Services’ strategy is to provide customized retail solutions for our partners. As the retail industry continues to evolve through new formats, including e-commerce and digital driven engagements, our partners are […]
Last year, Retail News Insider brought you a detailed look at the trend of showrooming (researching products in-store and then buying them online), which at the time, seemed to be a growing phenomenon with no end in sight. Fast forward to today and a new trend is emerging that has signs of being even more […]
