Tag Archives: November 2013 Feature

Personalized Marketing: Using Technology and Data to Customize the In-Store Experience

If the importance of personalization hasn’t hit you yet, consider this your wake up call.

“Not only do I like getting offers that are personalized just for me, I expect it. I don’t want to be bothered with ads from retailers who don’t know my preferences. If you’re sending me offers for things that have no relevance in my life, that scream you don’t know me, you are wasting my time.” This quote from a recent conversation with U-T San Diego Retail Reporter Katherine Poythress reflects what many millennials and other shoppers across generations are craving. They want you to get personal.

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Giving Thanks for Your Customers

With Thanksgiving just a few weeks away and the official holiday shopping season starting the very next day (or even late Thanksgiving night!), it’s the start of a very busy time in the retail world. There will be lots of promotions for Sales Advisors to play up on to capture customers’ attention and boost sales, but this month is also a good time to reinforce our gratitude for the customers we engage and the retailers we work with every day.

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Success is in the Details

As a former Sales Advisor recently turned Event Coordinator, Dorie DenBesten understands in-store events inside and out. From her perspective, the secret to success comes down to paying attention to the details from the moment you start your shift to the very end.

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Thank You for Your Feedback!

With each issue of Retail News Insider, it’s our goal to engage and educate you, our valued readers, on everything from the latest retail trends to front-line sales tips—all in an effort to positively affect your bottom line. To help us reach those goals, we sent out a brief survey in September to see where […]

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From the HR Team: Workday Wednesdays

Tips from your HR team to make Workday work for you Workday is an important part of Interactions – but only if you use it. We recommend taking time every Wednesday to clean out and update your Workday Workfeeds. Here are a few items for you to look over in Workday every Wednesday: How many […]

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Global Industry News

With food prices expected to double in the next 20 years, 85 percent of shoppers worldwide plan to change their spending habits. In Europe, 35 percent plan to purchase more private-label brands, while in South Africa, 80 percent plan to cut back on discretionary items, like cookies, candy and soda. – The Nielsen Company Diet […]

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By the Numbers

21.5 million The number of current military veterans 15 The weight in pounds of the average Thanksgiving turkey 28% The percentage of Black Friday shoppers who arrive at stores before midnight 5.1 million The number of gallons of cranberry sauce eaten each year

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A Taste of the Season: Cranberry Orange Sauce

Adapted from Pillsbury.com Ditch the can opener and wow your Thanksgiving guests with this delicious homemade cranberry sauce! INGREDIENTS: 1 bag (12 oz.) fresh cranberries 1 1/3 c. sugar 1 tbsp. finely shredded orange peel ¼ c. water 2 tbsp. lemon juice ¼ c. orange-flavored liqueur or orange juice DIRECTIONS: In a 4-quart saucepan, mix […]

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