With each issue of Retail News Insider, it’s our goal to engage and educate you, our valued readers, on everything from the latest retail trends to front-line sales tips—all in an effort to positively affect your bottom line. To help us reach those goals, we sent out a brief survey in September to see where we’re doing well, what features you enjoy most and where we still have room to improve. This month, I’d like to share with you what we found.
Of the approximately 3,800 associates we sent the survey to, 329 of you responded. I was pleased to see that 77 percent of you are either satisfied or very satisfied with the publication (22 percent remained neutral). It was also encouraging to see that 75 percent of you feel Retail News Insider strengthens your connection to the company and 79 percent either agree or strongly agree it has improved your awareness of retail trends and best practices.
There were some areas, however, where the results showed greater room for improvement. For example, while 71 percent of you agreed or strongly agreed that the publication contains information relevant to your position, only 45 percent of you reported having put one of the sales tips included in the publication into practice—or encouraged your team to do so. As you might expect, we’d like to see a more positive trend to the latter number.
When it comes to our articles, the good news is that more than 90 percent of you rated the majority of our regular features, including “Market Watch,” “Essentials to Engagement” and “From the Front Lines” as being important to you. The results for some of our back-page features were, however, a little lower. Over 18 percent of you indicated our “Taste of the Season” feature was of little or no importance and nearly 13 percent said the same for “Global Industry News.”
I want you to know that we are taking these results and your individual suggestions for improvements under careful consideration. As we do so, we’d like to get more feedback on the topics you would most like to see added to next year’s Retail News Insider. We received a variety of suggestions in response to the initial survey, but many fell into three main categories: expanded company news, professional development and international stories. Of these three, we’d love to hear what piques your interest the most. Please click here to vote now—and make your voice count!
Thank you again for participating in our survey and for providing such valuable feedback. If you have any further comments or feedback, email us at newsletters@daymon.com.
As always, thanks for you all you do. Have a great month and a very Happy Thanksgiving!
Sincerely,
 Jeff Engel Senior Vice President |
The U.S. Retail Team
