“It’s the most wonderful time of the year” is not just a lyric from Andy Williams’ holiday classic. It’s reality for many retailers, who count on the holiday shopping season for up to nearly 20 percent of their total sales for the year, according to the National Retail Federation (NRF).
Thanksgiving is one of the most widely celebrated holidays in the U.S., kicking off the official start of the winter holiday season. For many consumers, Thanksgiving is more than just a single meal or even a day of celebrating. The long weekend often encompasses family meals, football games, road trips and holiday shopping. Sales Advisors can use in-store events throughout the month of November to help shoppers think beyond the turkey and plan for the full range of Thanksgiving weekend plans.
At first glance, Sales Advisor Diane Bell seems to take a lighthearted approach to engaging customers. “I might say to a husband who is pushing his wife’s shopping cart ‘gee, that’s a nice purse you have there,’” she says. But she’s not just trying to get shoppers to smile. She knows that engaging them on a personal level is the secret to reeling them in.
Think in-store marketing is only an American phenomenon? Think again. Established in 2006, Japan-based Aeon Demonstration Services (ADS) is one of Interactions Marketing’s most successful retailer-dedicated in-store marketing programs. Today, ADS delivers a flexible, on-demand sales and marketing workforce for the largest retailer in Asia—Aeon. Aeon has over 10,000 stores throughout Japan, China, Malaysia, Thailand […]
If you’ve eaten at a trendy restaurant recently, you probably noticed several dishes featuring kale, arugula, Brussels sprouts or other dark greens. If you made it to dessert, there’s a good chance dark chocolate also made an appearance on the menu. It’s not just chefs trying to help you stay healthy. They’re also trying to […]
The Things That Unite Us There are some things in life that transcend culture, geography and even language. Food and personal experiences are two that come to mind. Food brings people together—it has for centuries. From everyday meals to major holidays around the world, food is a key ingredient that binds us. As a company, […]
It’s hard to believe that the holiday season is fast approaching. Thanksgiving is right around the corner, and after that, there will only be 9 shopping days until Hanukkah begins and 28 days until Christmas! To help you get ready, we’ve put together several informative holiday-related stories in this month’s Retail News Insider. First up, […]
