On June 21, summer will officially arrive. For our customers, summer means relaxation, barbecuing outdoors and time to spend with family and friends. For us, summer is a great reminder of how important we are as ambassadors to our retail and vendor families, helping consumers make their summer gatherings even more special.
Daymon Interactions leaders from across the globe just returned from our Global Event Marketing Summit, where for the first time we met with leading national brands and retail partners to exchange strategies, tactics and ideas on how to continue to be the best product sampling, shopper engagement and retail consumer insights company in the world. One of the main themes that arose from the summit was growth, and the recognition that it is you, our valued teams, that help us maintain steady growth. It is you who help us to differentiate our in-store experience and deliver excellent customer service. Many ideas were shared about growth, including new product sampling ideas from Albertsons and a new culinary certification program from Meijer. The consensus was that 2012 will continue to be an exciting year for us and we want to thank you, our valued teams, for making that possible.
Speaking of growth, June 17 is Father’s Day, and in honor of the 70 million fathers across the nation, we thought we would dedicate a portion of this section to Dads and their growing impact on the retail experience. Most statistics show that women do the majority of shopping in the U.S., but a new trend is emerging where in many cases, men are taking a more active role in household duties and shopping in general.
In fact, according to a recent survey of 1,000 U.S. fathers conducted by Yahoo! and market research firm DB5 released earlier this year, 51% of men were the primary grocery shoppers in their household. Of that group, 60% said they were the primary decision makers regarding consumer package goods, which includes packaged food.
This statistic is some food for thought for you in your sales efforts this month, as we focus on how to better interact with all of our customers. Whether you are doing an event for sunscreen, showing Dad how to prepare fish in minutes, or are giving tips on the thrill of the grill, remember it is you who help differentiate the customer’s in-store experience, offer solutions, leverage new items and provide continual value for our valued customers. We look forward to many great things ahead and thank you for your service!
Sincerely,
Mitch Diehl
Vice President