No Tricks, Only Treats
You won’t find any tricks here!
With Halloween events coming up, it is sure to be a particularly sweet time in store. Sales Advisor Richard Gordon of Pennsylvania advises paying attention to your young customers during this time.
“I’ve found that kids can be the number one deciding factor on whether a product gets bought. It’s interesting, because if a kid likes a product, usually the parents will take it,” says Richard.
Another thing Richard recommends is to remember the sugar content in a product (a good tip for October and year-round!), and let customers know what it is.
“For sweet treats, I promote the portion control aspect when I can,” says Richard. “Recently, I had an event for Magnum Mini Ice Cream Bars, and they are delicious and only have 155 calories. I let customers know that they can indulge, without going overboard.”
“When I am talking to somebody, I keep my focus on them. I answer their questions, give them my attention and let them decide when the conversation is finished,” says Richard. “People want to feel heard and valued.”
Read more about Richard in this issue’s “Meet Our Next July Contest Winner” column.