By all accounts, February is the month of love. Whether your customers are in love or want to be in love there are many opportunities to create new and exciting events around Valentine’s Day that are sure to please.
In our Essentials to Engagement feature this month, we give you a peek at “Sharing the Love of Valentine’s Day” in stores by going beyond the traditional audience of romantic partners and creating new events to sell more items to more customers—including gifts for their four-legged friends!
Our cover story is the first in a three-part series we are calling Retail Buzz. This month we take an in-depth look at selling to the Millennial generation (people age 18 to 36), who are now the largest group of shoppers in the U.S.
Of course, no issue of Retail News Insider would be complete without a tip from a selected Sales Advisor in the field. This month, we get some ideas for turning every event into a 5-star show.
Also be sure to check out the back cover for a look at some interesting news stories from around the globe, our always fascinating “By the Numbers” feature and an amazing Valentine’s Day dessert that includes a surprise healthy ingredient, yet is sure to please even the most die-hard chocoholics.
As always, we hope you enjoy this issue of Retail News Insider. If you know of any colleagues who might be interested in receiving a copy, send us a note to newsletters@daymon.com.
Thanks for you all you do and have a great month!
 Jeff Engel Senior Vice President |
 Mitch Diehl Senior Vice President |
The U.S. Retail Team
