We often talk about turning your events into celebrations, and in June, you’ve got an excuse to celebrate all month long! June is National Dairy Month, and with dairy products like milk, cheese, yogurt and ice cream representing over $37 billion in retail sales each year, it’s a good bet you’ll see some dairy items show up on your event cart over the next few weeks. Here’s how to get customers excited about what you’re selling this month—and throughout the year:
Boast the Benefits
Dairy products are nutritional powerhouses. “[They provide] a unique combination of nutrients not naturally found in other food or beverage choices,” said Gregory Miller, president of the Dairy Research Institute, in a recent press release on educating consumers about dairy benefits.
Keeping this in mind, you can appeal to shoppers’ desire for all-things healthy by explaining, for example, that dairy products are a great source of essential nutrients like calcium, potassium and vitamin A that are key to building strong muscles and bones, and maintaining healthy skin. Dairy’s unique combination of nutrients may also play a role in managing one’s weight and reducing the risk of high blood pressure.
Help Shoppers Think Outside the Milk Carton
For the greatest health benefits, experts recommend three daily servings of dairy for most adults. But that doesn’t mean it has to be three glasses of milk. Explain to customers that they can achieve their “Three-A-Day” from other things, too, like smoothies made with yogurt, macaroni and cheese or creamy soups like corn chowder. Also, when selling “ingredient” items like yogurt or cheese, offer up recipes to get shoppers’ creative juices flowing—and to encourage them to take the product home.