For many consumers, special meals and treats are an important part of holiday celebrations. Sharing those traditions by giving the gift of food to others is also becoming very popular, with Americans spending nearly $18 billion in food gifts each year, according to research firm Packaged Facts. When you consider that almost half of that […]
Roasted turkey, mashed potatoes and gravy, traditional pumpkin pie—these are the classic flavors of Thanksgiving. They’re what everyone wants, right? Well, in fact, our experiential marketing experts have found that one of the best ways to engage shoppers is to introduce them to new flavors that put a twist on familiar favorites. Here are some […]
Football season is upon us, which means Sunday afternoon parties, Thursday tailgating and more. According to consumer research firm Mintel, half of Americans consider themselves football fans, making it the most popular sport in the U.S. What’s more, nearly two-thirds of fans say eating and drinking is a big part of watching the game. As […]
September is Fruits & Veggies—More Matters® Month, an annual celebration of all things produce. Led by the Produce for Better Health Foundation and Centers for Disease Control, the campaign aims to increase fruit and vegetable consumption for better health. While everyone knows fruits and vegetables are good for you, only 1 in 10 Americans get […]
Though it may seem like summer just barely started, back-to-school and back-to-college shopping season is upon us! Many schools and colleges will start holding classes again this month, with the rest ramping up in early September. That means classroom and dorm room needs will be tops on many shoppers’ minds throughout August. Sales Advisors can […]
Summer has finally arrived, and that means millions of Americans are gearing up for vacation fun. According to AAA, more than one-third of Americans have family vacation plans this year. Top on the list are road trips, trips to national parks and visits to theme parks. As a Sales Advisor, you can capitalize on the […]
With Memorial Day just behind us and Independence Day on the horizon, it’s safe to say that grilling season is officially upon us! According to the Hearth, Patio and Barbecue Association, 80 percent of consumers own a grill—and 97 percent of those consumers have used it in the past year. While hot dogs and hamburgers […]
Sales Advisors play an important role in helping retailers develop relationships with satisfied and loyal customers. When consumers are engaged, they learn new recipes, try new products and enjoy a shopping trip that may have otherwise been a chore. Infusing personality to your in-store demos lays the groundwork for fostering memorable experiences and gaining trust […]
March is National Nutrition Month, an annual celebration of healthy eating created by the American Academy of Nutrition and Dietetics. Their slogan for 2016 is “Savor the Flavor,” emphasizing that nutritious foods can taste great, too. Combine this monthly celebration with the new nutrition guidelines recently released by the federal government and it’s the perfect […]
