Surfers take advantage of the warm weather
along San Diego’s coast in Carlsbad, CA.
Summer is one of the best times of the year. The days are longer, the sun is a nearly constant companion and there always seems to be an opportunity to grill out with friends or roast marshmallows with the kids in the backyard. Of course, stores are busier this time of year, too, with children out of school, parents on vacation and everyone stocking up for road trips, barbeques and family outings.
Seeing shoppers gear up for vacation is a good reminder that it’s important for all of us to take a little downtime sometimes. Spending time with family and friends, enjoying a relaxing day at the park, on the lake or by the ocean—I hope all of you find the time for a break like that this summer. It makes us feel better—and perform better at our jobs!
We’ve put together this latest issue of Retail News Insider with improved performance in mind, too. First, we take a look at the explosion of smartphones and apps being used in-store in recent years and investigate how retailers and CPGs can use the technology to their advantage, while also meeting shoppers’ needs and expectations. We also explore how Sales Advisors can capitalize on the summer grilling season—going far beyond the burger—and share some tricks for engaging reluctant shoppers in our regular “From the Front Lines” feature.
Also be sure to check out the back cover for a look at retail industry headlines from around the globe, our always interesting “By the Numbers” feature and this month’s “Taste of the Season” recipe—a unique dessert that will make you wonder why you never thought to grill fruit before.
As always, I thank you for your continued support and hope you enjoy this issue of Retail News Insider. If you know of any colleagues who might be interested in receiving a copy, please send us a note to newsletters@daymon.com.
Thanks for you all you do and have a great month!
Sincerely,
 Jeff Engel Senior Vice President |
The U.S. Retail Team
