The feedback on last month’s redesigned issue has started to roll in and I couldn’t be happier to report that it’s been overwhelmingly positive. Many people have noted how much they like the new format. Several of you also let us know how excited you are to be able to use Retail News Insider in your meetings with retailers and to share our content with business partners. That’s exactly our goal—to help educate you so you can succeed in your role.
To that end, we’ve put together another information-packed issue for you this month. In our headline Market Watch article, we explore the role of today’s mobile lifestyle on shopper behavior and how retailers and brands can engage with those shoppers, right inside the store.
We also take a look at the GMO vs. non-GMO debate and the rise of non-GMO options on store shelves in our Trending Tastes feature. And in this month’s Knowledge Portal, we learn about a big win by our sister company SAS Retail Services, who recently scored in the Pacific Northwest.
We’ve also got tips for our front-line Sales Advisors. With Valentine’s Day right around the corner, our Essentials to Engagement feature explores how Sales Advisors can go beyond boxed chocolates and roses to bring out the romance in almost any item they’re demonstrating.
As always, thank you for taking the time to read our publication. I hope you find this month’s articles both informative and enjoyable.
All the best,
 Kelly Short |