Post Categories: March 2016

Editor’s Corner: Variety is the Spice of Life—and of Retail!

angelica_martinez_picWelcome to another information-packed issue of Retail News Insider. This month, our team is covering everything from retail technology trends to guidelines for healthy eating. That’s quite the range, but our goal is to highlight the many issues retailers and brands, and their partners and associates need to be aware of.

On the technology front our Market Watch feature takes a look at five top trends and provides expert advice on the areas retailers need to invest in and when they should do so. In our Expert Viewpoints column, Interactions Senior Director of Insights & Analytics Kristen Baird shares best practice tips for using analytics to create and run a robust experiential marketing program.

We share the latest updates from SAS Retail Services dedicated In-Store Execution program launch at Ahold and you’ll get a look at how gluten-free has opened the landscape for a broader “free-from” market. We also offer tips for Sales Advisors on engaging shoppers and more.

I hope you find all of the articles throughout this issue both informative and enjoyable.

All the best,

Angelica Martinez