Shoppers’ desire to participate and provide feedback to retailers and brands is higher than ever before. But for the most engaged and valuable shoppers—those who love to discover new products and retail experiences and share them with the world—a toll-free number or comment card won’t do. Here are their top 5 preferred ways to provide feedback—and where retailers and brands should be engaging:
- Company-sponsored blogs
- Live online chat
- Mobile apps
Source: From Shopper to Advocate—The Power of Participation, Daymon 2017