Gluten-free foods are a necessity for the one percent of Americans with celiac disease. Yet according to research firm the Hartman Group, 27 percent of shoppers have purchased products from this rapidly growing category in the past three months. Why? Their top five reasons include:
- Wanting to try something new
- Believing they are healthier
- Trying to lose weight
- Purchased for someone else avoiding gluten
- Purchased for a special diet or eating plan
Source: Health + Wellness 2017, Hartman Group