Archive | September 2017 RSS feed for this section

Branding and Package Design: Differentiating with Private Brands—Following the Trends

From Concept to Execution Retailers and brands often find themselves faced with the question of whether a particular trend has lasting potential that’s worth investing in or if it’s a fad that may be here today and gone tomorrow. But to stay competitive in today’s environment, it’s no longer possible to ignore all trends and […]

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Retail Execution: Challenging the Status Quo—SAS Takes Risk to Land Walmart Partnership

In late July, Daymon’s Retail Merchandising team, SAS Retail Services (SAS), scored a huge win to become just one of five Preferred Service Providers (PSP) in retail giant Walmart’s over 4,600 stores throughout the United States. The story of SAS and Walmart starts like many new business opportunities do, with an introductory meeting. Daymon CEO Jim […]

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Consumer Experience Marketing: Don’t Be Late for the Party—Holiday Planning Starts Now!

With the kids back in school and the final days of summer upon us, it can only mean one thing—time to start planning for the holidays! “Wait! What happened to fall?” you might be thinking. We know, it seems early. But an early start can mean the difference between using the same-old, ho-hum “ho ho […]

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Supply Solutions: Sourcing in the 21st Century—The Evolution of Sourcing and New Frontiers

Like many aspects of retail, the world of sourcing has changed dramatically in recent years and continues to evolve. Understanding these changes is key for retailers and brands to be able to continue to compete in the global sourcing economy. In this first of a two-part series, Daymon’s Chief Sourcing and Trading Officer Vipon Kumar […]

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Meet the Expert: Finding Opportunities with Daymon

Caitlin Shufelberger, Senior Business Development Manager for Daymon’s consumer experience marketing team, was recently named a Rising Star in the retail industry by Progressive Grocer’s Top Women in Grocery. She was recognized for her efforts in creating countless creative marketing concepts for grocers and brands, and for helping to launch the company’s newest Brands2Desk programs. […]

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Sales Engagement: Sales Advisors Help Make Family Meals Happen!

Between school, work, sports, hobbies and other activities, most families are busier than ever—and eating a meal together at home may not always be in the cards. But according to the Food Marketing Institute (FMI), eating more meals together can help families fight obesity, develop a stronger connection and improve overall health! This month, FMI […]

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Trending Tastes: Food as Medicine—The New Prescription for Wellness

As covered in our Market Watch feature this month, consumers are increasingly focusing on healthy eating and regular physical activity as a way to boost wellness and prevent disease. But they’re not the only ones—health-care providers, hospitals and clinics are getting in on the mix, too! An increasing number of programs that focus on improving […]

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From Jim’s Desk: A Letter from the CEO

Hitting a Home Run with Health If you would have told me 20 years ago that health and wellness would be all the rage today, I would have told you that you were sorely mistaken. But within the last several years, I’ve been pleasantly surprised as the industry has gone from fringe to mainstream. A […]

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Top 5: Reasons Shoppers Go for Gluten-Free

Gluten-free foods are a necessity for the one percent of Americans with celiac disease. Yet according to research firm the Hartman Group, 27 percent of shoppers have purchased products from this rapidly growing category in the past three months. Why? Their top five reasons include: Wanting to try something new Believing they are healthier Trying […]

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