By Kristen Baird, Senior Director of Insights & Analytics, Interactions One of our biggest strengths at Interactions is the access we have to robust information, thanks to the strong partnerships we have with our retailer and brand clients, as well as the resources and global perspective of our parent company Daymon Worldwide. But to turn […]
The Internet of Things (IoT) refers to everyday objects that are connected to the Internet and can send and receive data. These objects can become “smart” by learning about our preferences and usage. Think of a coffee maker that turns itself on when your alarm goes off every morning and adds coffee to your shopping […]
Timeless lessons: The power of the brand story and experience A significant part of the retail industry today is technology. Just as we see the recommendations and reviews throughout this publication this month, we know that quite often around every corner there is another new technology and method to reach shoppers. However, while technology is […]
Welcome to another information-packed issue of Retail News Insider. This month, our team is covering everything from retail technology trends to guidelines for healthy eating. That’s quite the range, but our goal is to highlight the many issues retailers and brands, and their partners and associates need to be aware of. On the technology front […]
Eighty-seven percent of consumers say live events are more effective than TV commercials. –Event Marketing Institute, EventTrack 2015 —– By Retail News Insider Well-executed experiential events evoke emotions, stimulate the senses and help build the relationship between the retailer and the consumer. Events like chef demonstrations, outdoor grilling events and grand openings featuring face painters, […]
Americans are spending more than ever on Valentine’s Day—over $140 each, according to the National Retail Federation. While traditionally considered a holiday for sweethearts, Valentine’s Day is now a family affair, with many consumers also buying for children, teachers and even pets. Sales Advisors are in the perfect position to help consumers show their love […]
There’s no doubt that some items are harder to sell than others. Cookies and crackers often fly off the shelf (and Sales Advisors’ carts), while items shoppers are less familiar with may have less broad appeal. Take seafood, for example. Most consumers fall into one of two categories: either they love or hate it. But […]
In-store demonstration events are a great way to get current shoppers interacting with your brand. But what if you want to attract new customers and spread your message throughout the community? Or what if you’re an online-only brand without a physical store? Interactions has the perfect solution: a fully branded mobile tour. Like many of […]
By Michael Bellman, President SAS Retail Services There’s a fundamental shift underway in the retail merchandising world as more retailers take back greater control of their in-store conditions. We’re seeing this through a variety of trends that are becoming increasingly commonplace, including the dedicated in-store execution (ISE) model that has become a mainstay of SAS […]
Each year, Supermarket News releases its list of the top 75 food retailers and wholesalers in the U.S. These are the companies with the highest grocery revenues nationwide. So who made the top 5? If you’re expecting a sweep by 5 dedicated supermarket chains, you’re in for a bit of a surprise: Wal-Mart Kroger Costco […]
