In the race to get products onto the shelf and into shoppers’ carts, coming in second isn’t an option. As retailers work to better leverage and differentiate their private brand offerings in today’s competitive landscape, many are realizing that you can have the perfect product, branding strategy and package design—but if it takes too long […]
By James Hedges After months of anticipation and speculation, German grocery discount chain Lidl finally opened its first U.S. stores in Virginia, North Carolina and South Carolina in mid-June. As I waited in line at the first grand opening with fellow members of the cross-functional team at Daymon who have been studying Lidl’s business model […]
We often think of trends in grocery being largely related to food. But an increasing number of new beverage trends are making waves in the market—and at demonstration events. To properly inform shoppers about the unique qualities of these new choices, Sales Advisors need to understand for themselves exactly what they are and why they’re […]
Across categories, sustainability is a growing concern for shoppers—and a growing trend in retail. In general, sustainable choices are those that do little (or less) harm to the environment and ecosystem, and that help ensure an ongoing supply of product. Many producers and retailers have already made strides to deliver more sustainable options—from sourcing local […]
Can we blame this on Millennials, too? I was chatting with the CEO of a major retailer recently and our conversation gravitated to how quickly things are changing around us. We ultimately concluded that the depth, breadth and speed of change is being driven by this notorious demographic: Millennials. I related that my three kids, […]
Protect the Core Don’t try to compete on price on every item, just key value items. Provide Experience & Service Make sure shoppers enjoy going to your store. Get Local Be the neighbor, not just in the neighborhood. Focus on Fresh Think both services and assortment. Engage Your Shoppers Connect in-store, online and beyond. Compete […]
It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles. They crave interactions, not mere transactions. In the landscape of ever-evolving physical and digital formats, driving traffic and conversion requires innovative ways to deliver unique solutions and shareable […]
Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel. Yes, that really does say “hair gel”—and no, it’s […]
Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, healthy and engaged. Ensuring safety starts well before an event begins. “I try to set up in location where I can control the flow around […]
In the race to capture the attention and dollars of increasingly time-starved consumers, 2016 seemed like the year of the meal kit. Dozens of online meal kit delivery services flourished, growing to a $1.5 billion business, according to market research firm Packaged Facts. It’s true that’s just a small portion of the $668 billion total […]
