There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]
Announcing the New EventLink Agency Portal We’re pleased to announce the creation of a new EventLink Agency portal, which will replace both the EventLink Specialized and EventLink Insights portals effective immediately. The Good News Your login details will remain the same. Just reset your bookmarks to agency.interactionsmarketing.com and you’re good to go! The Even Better […]
Acrobats, contortionists, Walk of Fame stars—sounds like a movie scene shot in Hollywood, right? As it turns out, these were just some of the sights Interactions produced at a recent food retail trade show in Chicago. Delivering the unexpected was Interactions’ goal for this year’s Food Marketing Institute (FMI) Connect event. FMI Connect is an […]
The Experiences that Drive Us In today’s highly competitive marketplace, it has become increasingly important for retailers to pay attention to evolving trends. We write about these topics every month in this publication and produce groundbreaking industry reports on trends in the retail industry. We do these things because retailers do not have the luxury […]
Over the last two months, both Interactions and its parent company, Daymon Worldwide, have released detailed reports on two of the world’s biggest generations of consumers: Millennials and Generation Z. Both publications provide invaluable insight into the values, beliefs, attitudes and preferences that shape these consumers’ shopping and purchasing habits. Generational studies have for many […]
