Debra Wade-Eulau, Regional Supervisor
Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our supervisors and account managers, who have a broader view of the business, think it takes to succeed on the front lines?
“First and foremost, they need to have enthusiasm,” says Debra Wade-Eulau, a Regional Supervisor for one of Daymon’s dedicated in-store demonstration programs. “They only have about five seconds to capture their audience, so they need that smile and exuberance to engage with the shopper.” To encourage that engagement naturally, Wade-Eulau says she coaches her Sales Advisors to step out from behind the cart and proactively approach customers who come toward them.
“Confidence is also important,” adds Elizabeth Mayer, Daymon Account Manager. “For some of our programs, our Sales Advisor or Brand Ambassador is going to be the only person representing our company in the store. They have to be confident enough to go in and work with store management and take the lead on the event.”
Elizabeth Mayer, Account Manager
Mayer says she fosters this confidence by reminding front-line associates that they’ve been hired because the company believes in them. She also encourages them to contact her any time they need help.
“Good communication is key—both with us and with the retailer’s staff,” says Mayer. Wade-Eulau agrees, “I encourage our Sales Advisors to go out of their way to introduce themselves to the store manager and department managers and let them know that we want to work together to drive sales for the store.”
Building these relationships, say both Mayer and Wade-Eulau, helps create a more successful program—for shoppers and retailer and brand partners.