Retail Strategy and Insights: Harnessing the Influence of Associates
Building a Private Brand Advocacy Program
Archive | January 2017 RSS feed for this section
Supply Solutions: Delivering the WOW Factor
Daymon Helps Retailers Create and Optimize Seasonal Programs
Retail Execution: Consolidated Merchandising Program Breaks New Ground in South Africa
Last fall, after years of groundwork, Daymon South Africa announced the start of a consolidated merchandising pilot at Pick n Pay, the second largest grocery chain in South Africa. The six-month pilot, which began last September and runs through March, is taking place in one of Pick n Pay’s Next Generation stores in Cape Town, […]
Consumer Experience Marketing: Bringing This Year’s Retail Trends to Life
Daymon recently released its predictions for the four forces that will redefine retail in 2017. Many of these forces are based on ever-evolving consumer needs and preferences, making experiential marketing an ideal tool to bring the trends to life. From tapping into the participatory shopper to delivering convenience on-demand, Creative Director Ryan James Dee says […]
Sales Engagement: Three Tips to Help Shoppers Stick to New Year’s Resolutions
If the holidays are a time for indulgence, January is arguably the opposite. Shoppers are often looking to trim the fat from foods—and their budgets. According to survey firm Nielsen, more than 1 in 3 Americans set New Year’s resolutions related to diet and losing weight. As a Sales Advisor, you can help shoppers reach […]
Trending Tastes: Food & Flavor Forecast 2017—Expect the Unexpected
From breakfast to midnight snacks, the usual “go-to” foods like cereal and pizza are set for a shake up in the coming year. According to experts from spice maker McCormick and consumer insights agency Sterling Rice, global influences, environmental and health concerns, and good old fashioned experimentation are all driving changes in consumers’ palates and […]
From Jim’s Desk: A Letter from the CEO
Welcome to Daymon’s Retail News Insider Happy New Year! First, thanks so much for spending a few minutes of your day with us. This is the seventh year of Retail News Insider—Daymon’s publication for the retail industry—and this year we are introducing more improvements and more new features than ever before. Each month, we’ll include […]