Retail Perceptions
The Power of Persuasion:
Online Product Reviews and the Influence on Sales
Archive | March 2014 RSS feed for this section
White Strikes Gold for One to One Team
Recently Evelyn (Evie) White, a member of our OTO Sales Team, secured business from a major new vendor, Johnson & Johnson, which will lead to many more events for us in 2014. Below is an account, in Evie’s own words, of how this important deal came about. “To be successful with sales, we have to […]
The Giant Eagle Experts: Giving Vendors What They Love
I am delighted to take this opportunity to let you know what our vendors think about their events with us at OTO! As Sales Advisors are on the front lines everyday sampling and selling products from our vendors, it’s important for you to know what they’re looking for. When a vendor has a new item, […]
Knowledge Portal: Behind the Scenes—A Day in the Life of Interactions’ Marketing Services Department
It’s 8:15 on Tuesday morning and the Marketing Services department at Interactions is already in full swing. Made up of a compact team of six, Marketing Services provides creative support for all of Retail Services, from program/event concept all the way through execution. As Director of Marketing and Global Brand Development David Deal puts it, […]
Trending Tastes: The “Healthification” of Snack Time
Snacking is as ingrained in American culture as apple pie and baseball. We have snack time in school, vending machines filled with snack foods at work and frequent opportunities to indulge in “a little bite to eat” at the grocery store and quick-service restaurants. Our love for snacking has grown to the point where nearly […]
Executive Perspectives: From the President
Brett Barcelona, President and General Manager Retail Services Giving Our Very Best I come to work every day with the mindset that we will win. I want to win not only for our associates, but for our retail customers and CPG partners. Every idea, every innovation, every (calculated) risk is done to raise the bar […]
Editor’s Corner: Practicing What We Preach
Over the last year, Retail News Insider has covered a variety of technology-related topics based on the fact that technology will have a significant role to play in the future of our business and retail as a whole. In line with that, we have worked to step up our own “digital game” with this newsletter […]