These days, it doesn’t take long for a retailer or brand to become embroiled in political controversy. As politicians dance around the issues they are elected to address, more and more brands and retailers are taking a hard stance and making their opinions heard. Just last week, Nike made the bold move to issue a statement […]
Delivering Solutions Based on Shoppers’ Health Needs From user-provided preferences to biomarker and DNA data, food and wellness retailers and brands can now anticipate which foods and products shoppers need to maintain health and wellness. In making customized recommendations, retailers and brands can further tap into shoppers’ growing demand for personalization and cement their position […]
How consumers view health and wellness is changing—shifting from a reactive to a proactive culture. No longer is the sole focus on treating disease. Today, consumers seek preventative care and alternative approaches to promote their overall health. At the same time, self-knowledge is expanding dramatically. Sophisticated data-tracking tools are becoming mainstream, enabling users to monitor […]
It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles. They crave interactions, not mere transactions. In the landscape of ever-evolving physical and digital formats, driving traffic and conversion requires innovative ways to deliver unique solutions and shareable […]
Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented […]
Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to learn is that the numbers are not all bad—and leveraging brand power is making the difference for retailers and brands getting it right. In March, […]
When you think of the “typical” shopper today, what do you see? Is it a mother with a couple of children in tow, or young, fit men and women outfitted in the latest fashions? Many mainstream retailers and brands present these as their vision for the typical shopper—and they are doing so at the expense […]
Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. According to industry experts at the National Retail Federation’s BIG Show this year (one of the retail industry’s largest annual conventions), technology, data and insights […]
The grocery store, as we know it today, turned 100 years old in 2016. For much of that time, the brick-and-mortar model we’re all familiar with stood largely unchallenged. But those glory days are over. In just the last five years, the number of e-commerce grocery competitors has grown at unprecedented rates. And now it’s […]
By Retail News Insider Behold the home of the future: With the tap of your smartphone, your front door unlocks. As you enter, your lights come on and your integrated thermostat automatically adjusts the room temperature to your customized settings. When you go to the kitchen to get a snack, your refrigerator alerts you that […]
