For many of us, getting fresh ingredients to put together a healthy meal or snack is as simple as stopping at the nearest grocery store. It’s not something we think much about—a quick errand that can be done on the way home from work or after picking the kids up from school. However, for a […]
The entire One to One Interactions team would like to congratulate Dawn McLaughlin and Susie McConville who are both celebrating 11 years of faithful service with OTO this year. Susie and Dawn work as Billing Coordinators out of the Giant Eagle Kappa Drive offices in Pittsburgh, PA, but those of us who work with them […]
Recently Evelyn (Evie) White, a member of our OTO Sales Team, secured business from a major new vendor, Johnson & Johnson, which will lead to many more events for us in 2014. Below is an account, in Evie’s own words, of how this important deal came about. “To be successful with sales, we have to […]
In the first part of this series, we heard from retail sales experts on the importance of knowing your product and understanding your customer to help drive sales. This time, our experts address two issues that at first may not seem directly related to selling, but in fact can make a huge difference in your […]
When we think of safety at our events, it usually relates to food. We know the importance of preventing cross-contamination, keeping a clean work station, changing our gloves regularly, maintaining proper temperatures, etc. But it’s important to keep in mind there is another piece to safety that is equally important when performing our events—your wellbeing. […]
Study Shows In-Store Sampling Events Outperform Other Top In-Store Marketing Tactics In a recent study looking to compare the return-on-investment (ROI) of four in-store marketing tactics, in-store sampling events showed the highest lift both in terms of units sold and actual dollar sales. The study was developed when Interactions, the global leader in product demonstrations […]
Engaging customers and talking with them about the product you’re sampling and the benefits it can offer is key to selling success. But the samples themselves can also go a long way to driving sales. Depending on what you’re sampling and how busy your store is, it may sometimes be challenging to ensure there are […]
Experts agree that two keys to successful selling are knowing your product and understanding your customer. By offering shoppers the key information that’s tailored just to them, you can help make your events even more successful and boost your sales. To develop your product knowledge, take the time to read the product information sheet, label […]
Part of enjoying your work and succeeding at it is staying safe and healthy while you do it. Though you may not be working at a construction site, every workplace has its hazards and every worker can be at risk. Making a game plan for safety can help keep you happy and healthy on the […]
June 2013 Safety First: June is National Safety Month! May 2013 What You Do Has Value! April 2013 A Sample is Worth a Thousand Words March 2013 Sparking Up Your Sales February 2013 Making a Game Plan for Safety January 2013 Taming the Terror of Turnips – and other winter produce Market District Welcomes a […]
