Kristi Maynard, Senior Marketing Manager for Daymon, has spent nearly nine years traveling the globe for the company—working on a range of diverse marketing and brand management projects. Today she works on a consultancy team that provides marketing, category and sourcing services to one of Daymon’s retailer clients in Japan. As part of her role, […]
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Sales Engagement: Creative Solutions for Warm Weather Meals
As we enter the peak summer months and temperatures continue to rise, the idea of turning on the oven or stove becomes less and less appealing to most shoppers. Sales Advisors can offer a welcome alternative by providing creative ideas for warm weather meal solutions using the items they’re sampling. 1. Take advantage of fresh […]
Trending Tastes: What’s in a Logo? Organic, Non-GMO and Sustainability Certifications Explained
As consumer demand for more natural and sustainable products grows, there’s also been an increase in the number of independent organizations offering organic, non-GMO and other sustainability certifications. These certifications can help retailers and brands convey an added level of transparency and encourage today’s ever-more conscientious shoppers to instill their trust in a product. But […]
From Jim’s Desk: A Letter from the CEO
Don’t Muddle Along I was at dinner recently and asked one of our retail partners what he thought his greatest learning in business has been—and he was quick to respond, “My greatest lesson is to know when to forget.” I found this to be profound—and a lesson many could (or should) take to heart. The […]
Top 5: Most Valued Loyalty Rewards
Shoppers today have a seemingly endless array of stores and brands to choose from. One way retailers and brands can differentiate is through their loyalty programs and rewards. In fact, according to Nielsen, 67 percent of consumers say loyalty programs make them more likely to shop and spend more at a retailer. Here are the […]
Market Watch: Retail Gets Personal—From Products to Pricing, It’s All About Customization
Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented market requires a whole new approach.
Consumer Experience Marketing: Bringing Brand Engagement to the Workplace
You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? Even better—it’s a Brands2Desk promotion!
From the Front Lines: A Passion for Customer Service—and Fun!
What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of the key factors that drew her to working with Interactions.
Retail Gets Personal—From Products to Pricing, It’s All About Customization
Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented […]
Bringing Brand Engagement to the Workplace
You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? Even better—it’s a Brands2Desk promotion! A newly launched service from Daymon’s consumer experience team, Brands2Desk takes all the excitement of a sampling event right into […]