Tag Archives: January 2015 Feature

Generation Z—Is retail ready for the world’s fastest growing consumer group?

Most of us know a few teens and tweens who always seem to have their earphones in, one hand on their smartphone texting and the other on a tablet checking out their friends’ latest Instagram photos. That’s Generation Z. Born between 1995 and today, this group of constantly-connected, multitasking, technologically-savvy do-gooders is getting ready to turn the retail industry on its head.

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Get Shoppers Ready for Game Day!

The biggest day of the year for football fans and snack-food lovers alike is right around the corner. This year, Super Bowl Sunday falls on February 1st. Whether shoppers are regular game watchers or not, chances are pretty good they’ll be watching this game—and planning a menu around it. According to the National Retail Federation, over 180 million Americans watch the Super Bowl each year and spend $12 billion on related products—mostly food and beverages. As a Sales Advisor, it’s the perfect time to jump in the game and score some winning sales numbers as you help shoppers prepare.

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Meeting the Challenge of the Sale

Lead Advisor Sandy Haddad enjoys a challenge—from getting shoppers to try an unfamiliar product to meeting the high sales goals she sets for herself. This month, we share her advice for overcoming common selling challenges and staying motivated.

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Knowledge Portal: Interactions and SUPERVALU Partner to Harness the Value of Shopper Engagement

How do you create an experiential marketing program that ties together a retailer’s five distinct banners spread across seven states and the District of Columbia, yet still serves their unique needs? According to the experts at Interactions, it’s all about creating a solid partnership to drive innovation and seamless integration. That’s what they’ve done with […]

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Trending Tastes: Eco-conscious, Ethnic Cuisine—It’s What’s for Dinner!

Consumers’ tastes are always evolving. One year super fruits and gluten-free are big; the next year, it’s all about bacon and ancient grains. So what’s on tap for 2015? According to the culinary experts, expect big, bold flavors prepared in a way that’s environmentally-friendly and sustainable. Let’s take a look at exactly what that means. […]

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Executive Perspectives: From the President

Brett Barcelona, President and General Manager Retail Services Now is the Time to Focus on ’15 Happy New Year! I hope you had a safe and happy holiday season with your family and friends. We are already charging ahead with 2015 plans, and I am anticipating a great year ahead with all of you. While […]

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Editor’s Corner: A New Year, A Fresh Look

Welcome to the newly refreshed Retail News Insider. Like all of our hard-working associates and retail partners, we’re always striving to improve. Over the next couple of months, you’ll see a gradual series of changes designed to better serve you—from making our pages more visually engaging to featuring more international stories, as many of you […]

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