Over the next year, the number of consumers who shop for groceries online at least some of the time is expected to nearly triple, according to a recent study by research firm The Hartman Group. And by 2020, the market is predicted to grow to $50 billion, compared to the $13 billion it represents today, says Kantar Research. This growth is a clear sign that the tides are changing for grocery e-commerce.
Summer is in full swing and that means grills across America are firing up for everything from easy weeknight dinners and casual barbeques to gourmet meals and 4th of July parties. With 80 percent of American households owning a grill, you could argue that grilling trumps baseball as America’s true favorite pastime. Whether you’re hosting a regular in-store demonstration or participating in one of the special events retailers will be running over the next couple of months, grilling is the perfect theme for Sales Advisors to get consumers excited about—and get them filling up their baskets with product—this summer.
Any time we see a new product, meet a new person or taste a new food, we begin to form an opinion about it. It’s possible for our opinions to change over time, but that first encounter often has lasting impact—especially if it was a negative one. That’s why Sales Advisor Jessica Duralia says focusing on making the best possible first impression is key to selling success.
In business, any expense should have a clear benefit—a concept known as return on investment (ROI). For years, retailers and brands had a hard time understanding the true ROI of in-store demonstrations and other experiential marketing events. Unlike ad circulars, end-cap displays and other traditional promotions, the effects of in-store events on sales weren’t tracked. […]
Every time you turn around these days, it seems another retailer has been hit by a security breach. And the FBI has warned that the risk of these breaches is only likely to increase as hackers exploit certain vulnerabilities that are common in today’s POS (point-of-sale) software. Certainly retailers can—and do—take steps to protect their […]
Brett Barcelona, President and General Manager Retail Services Associates Driving Change When you invest in your associates, you invest in the future of the company. This statement has proved to be incredibly true this year. We’ve talked a lot about Vision 2020, the guiding principles that will propel us to success in the coming years, […]
Few things in retail are certain. But one thing you can count on is that it will always keep you on your toes. From new products to new trends to new issues to address, change is always in the air. In large part, that’s why we write Retail News Insider each month—to keep you up-to-date […]
