Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to learn is that the numbers are not all bad—and leveraging brand power is making the difference for retailers and brands getting it right.
It’s no longer enough to be “just” a grocery store, or a pharmacy or a party supply store. As consumers’ perceptions of value change to place ever greater importance on convenience, they’re increasingly expecting retailers to offer broader solutions for their daily needs. In turn, diversification and differentiation of assortment are gaining ever-more importance in the retail space.
For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a challenge—psyching myself up to get new people to talk with me and to sell out all the stock a store has,” she says.
The world’s population is changing—not just in numbers, but also in cultures, attitudes, values and behaviors. This evolution is being driven by multiple factors, including shifts in economic growth, population distribution and household composition. All combine to shape the four forces redefining retail and to spur the growth of new consumer markets that retailers and […]
Taking it to the Streets As competition continues to intensify, more retailers and brands are realizing the importance of engaging with consumers through multiple touchpoints. This goes not just for brick-and-mortar, but also for digital players, who increasingly seek to differentiate themselves both online and off. That’s the challenge a leading meal kit subscription service […]
Fueled by growing awareness of social needs around the world, consumers’ desire to give back is at an all-time high. Americans gave over $373 billion to charitable causes in 2015, according to the U.S. Federal Trade Commission; and in the United Kingdom, nearly 80 percent of consumers support one or more charities, reports the Charities […]
South African Retailer Partners with Daymon to Deliver on Omnichannel Strategy Partnerships are a critical component of success in the retail business. It’s very challenging for one organization to do it all from the ground up—or at least to do it well. Working together, both partners can often achieve greater success. That’s the idea that […]
Daymon Senior Director Deborah Williams was recently named as a 2017 Woman of Influence in the Food Industry. This honor was all the more special considering she was nominated by the retailer partner whose in-store sampling and selling program she’s helped build and grow over the last year and half. As a 12-year veteran of […]
With the weather starting to warm up—and National BBQ Month upon us in May— it’s the perfect time to get shoppers excited about grilling! Sales Advisors can use the items they’re demonstrating to help shoppers think beyond the usual grilling suspects and get their culinary creative juices flowing. Here are four ideas to get started:
“Nature knows best.” That’s what many consumers believe, according to research firm Canadean. They found that eight in 10 consumers think that basic fruits and vegetables offer equal health benefits to packaged supplements. In simpler terms? Basic is better—making synthetic products that claim to boost health an especially hard sell. In response, manufacturers and consumers […]
