Tag Archives: September 2014 Feature

Retail Perceptions: New Report from Interactions Uncovers Tips to Create and Retain Loyal Shoppers

Shoppers today have a myriad of stores to choose from and retailers face competition at every corner—on the street and online. Of course, price and location are always key factors to getting people into a store. But discount chains and higher-end options regularly coexist in close proximity to each other, so those clearly aren’t the be-all and end-all. What, then, are the less tangible elements of the in-store experience that influence consumers’ decisions of where to shop? And once they get in the front door, what keeps them coming back?

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Score Big with Tailgating Sales!

It’s football season and you know what that means: tailgating parties galore! Each year, Americans spend over $35 billion on foods and drinks for tailgating parties. That’s a big market to cash in on, and with tailgating season lasting well into winter for most die-hard fans—there’s plenty of chances for Sales Advisors to get in on the action.

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The Science of Successful Selling

Though he wasn’t sure how easy it would be when he first started as a Sales Advisor, today Brian Fitzpatrick has events down to a science. Here are his tips for making selling simple and fun.

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Knowledge Portal: Promoting Private Brands—Interactions Creates New Solution to Educate and Entertain

The great recession prompted increased sales of less expensive private brand products, and in turn, many retailers have expanded their offerings—from basic “store brand” canned vegetables and bread to premium own brand pasta sauces and ice creams. But with private brands accounting for only about 18 percent of grocery sales, there’s still plenty of room […]

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Trending Tastes: Protein’s Power—Catering to Shoppers’ Diverse Needs

High-protein diets have been around for years. First it was Atkins, then South Beach, now Paleo. But as protein’s popularity has grown with the subset of consumers who follow these eating plans, it has also seeped into the wider market. According to the International Food Information Council, 57 percent of consumers made an effort to […]

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Executive Perspectives: From the President

Brett Barcelona, President and General Manager Retail Services Always Find a Reason to Win What does it mean to win? To me, winning means elevating our position with our retail and CPG partners by helping them succeed and achieve their goals. And I believe it is the responsibility of all of us to come into […]

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Editor’s Corner: The Importance of Appearance

Let’s be honest: we are visual creatures. As much as we may say “it’s what’s inside that counts,” outward appearances still play a role in our decisions for everything from what partner to pursue to what clothing to buy to, yes, even which stores to shop at. That said, when we conducted our latest Retail […]

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