Post Categories: June 2016

Editor’s Corner: The Bottom Line on the Cost of Crime

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This issue marks the last installment in our three-part series on the cost of crime in retail. This month we’re tackling an age-old issue: theft of products. When you think retail theft, small-time shoplifting is probably the first thing that comes to mind. And while these petty crimes do pose a significant risk for retailers, it turns out organized crime rings and employee theft are greater concerns.

Fortunately, there are a number of ways retailers can help prevent and deter all types of theft. In fact, a recurring theme among the stories featured in our crime series shows that while the risks are present—and may never completely go away—retailers have the ability to reduce them.

As we learn in this month’s Market Watch feature on page 6, retailers already have some of the tools they need to reduce theft—namely, their own employees. As experts point out, educating and empowering associates at every level to play a role in loss prevention can be a highly effective, yet simple, strategy.

Speaking of empowerment, we want to give you the power to share your feedback. Love the latest feature? Wish we’d cover a topic you haven’t seen yet? Visit our Facebook page at www.facebook.com/InteractionsMarketing and let us know!

All the best,

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Angelica Martinez

 

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