Executive Perspectives: From the President

Bharat Rupani

The Importance of Investing in People

Last month, I had the pleasure of leading an orientation class for a group of new hires. These associates were from all over the organization, including Interactions and all divisions of our parent company, Daymon Worldwide. Joined by my fellow leaders from our sister companies, I spent the day with the group and discussed (among other things):

Daymon’s History and Evolution: How in 1970, two men joined together with the goal of maximizing the market potential of private brand products. The rest is history!
Our Long-Term Business Strategy: What we are doing to consistently improve how we provide solutions for retailers and brands.
The Daymon Value Proposition: What sets us apart and how our business model is unique.

There are many benefits to onboarding and investing in associates early on. Arming hires with information about our company increases overall understanding of the big picture, boosts confidence, and elicits high retention rates and increased productivity. Having exceptional levels of associate engagement is great for us, but it also means that we’re providing only the best talent to our partners.

I’ve said in past issues of this publication that we’re a very human business. This doesn’t just apply to our clients and the millions of shoppers we connect with on a daily basis, but it also includes our internal team members. Daymon spans over 51 countries and 39,000 associates, and we pride ourselves on individually recognizing and supporting each and every team member. By building solid human connections internally, we reflect and mimic the same connections with our customers.

When the orientation concluded for the day, I was pleased to discover that after 19 years with Daymon, I still caught myself learning a few new things and enjoyed connecting with associates face-to-face. These are the kind of human moments that I value the most.

All my best,