Post Categories: Essentials to Engagement

Celebrating the Bounty of Produce!

essentialPic2September is Fruits & Veggies—More Matters® Month, an annual celebration of all things produce. Led by the Produce for Better Health Foundation and Centers for Disease Control, the campaign aims to increase fruit and vegetable consumption for better health. While everyone knows fruits and vegetables are good for you, only 1 in 10 Americans get the recommended amount each day! Sales Advisors can use their demonstration events to raise that number this month—and all year long.

essentialPicMany shoppers have a heightened interested in nutrition (7 out of 10 consider it a top factor in buying choices, according to the International Food Information Council). Speaking about the health benefits can be a great way to encourage shoppers to eat more fruits and veggies. For example, point out that they’re high in fiber, vitamins and minerals and low in saturated fat, cholesterol and calories. Explain that different types of fruits and vegetables contain different vitamins and minerals, which is why it’s important to get a variety throughout the week.

Reassure shoppers that all varieties of fruits and vegetables count toward good health. Fresh produce may not be in everyone’s budget. The good news is, frozen, dried, canned and juiced fruits and vegetables count too!

Even if fruits and vegetables aren’t the stars of the products you’re sampling this month, look for ways to incorporate them into your pitch. For example, encourage shoppers to mix dried fruits into the oatmeal on your cart, or to add their own flair to the prepared deli salad you’re sampling with some chopped apples and celery.