When you think of the “typical” shopper today, what do you see? Is it a mother with a couple of children in tow, or young, fit men and women outfitted in the latest fashions? Many mainstream retailers and brands present these as their vision for the typical shopper—and they are doing so at the expense […]
Advancements in technology are everywhere in retail—including merchandising, where they’re increasingly being used to drive efficiencies and precision. SAS Retail Services (SAS), the in-store execution arm of Daymon, has always been on the leading edge of using technology to deliver real-time merchandising updates and insights. But now the company is taking it to the next […]
Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our supervisors and account managers, who have a broader view of the business, think it takes to succeed on the front lines? “First and foremost, they […]
Packaging for the Consumer A customer stands in the frozen food aisle staring at broccoli and corn. Without loyalty or preference for any one item, he needs to choose. Brand perception will likely play a big role in his decision. Chances are good the packaging itself will, too. More and more, consumers are looking for […]
From White Paper to Reality At Daymon, the Strategic Sourcing team literally takes the global sourcing process into their own hands. Understanding the growing importance of Brazil as a strategic location, Vipon Kumar, Daymon’s Chief Sourcing and Trading Officer, and his team recently traveled there with one of Daymon’s largest customers to identify new opportunities […]
When Jennifer Morgan signed on to be the Business Manager to launch a new culinary experiential marketing program with a major national retailer last year, she set to work right away learning all she could about how similar programs for grocery retailers were run at Daymon. But within the first few weeks, it became clear […]
Around the globe, populations are becoming more urbanized, family sizes are shrinking and consumers are facing more competing demands on their time than ever before. As a result, convenience has become the order of the day—and retail formats are following suit. Gone are the days of sprawling hypermarkets with their seemingly endless aisles popping up […]
Move over meat—vegetables are increasingly taking over the spotlight as consumers look to eat healthier and reduce their impact on the planet. Items like pea protein powder, portabella “burgers,” raw nut bars, jackfruit shredded “meat” and soy chorizo are popping up left and right on restaurant menus and in retail. Home and restaurant chefs alike […]
In many areas of the world, April ushers in milder weather and thoughts of renewal, particularly as consumers celebrate spring holidays like Easter and Passover. In the United States alone, shoppers spend over $17 billion on food, candy, flowers and apparel to mark these spring celebrations. Sales Advisors can help shoppers prepare by offering innovative […]
Key Drivers Influencing Change—They Start and End with Us In the pursuit of keeping pace with today’s shoppers, it’s easy to lose sight of segments of the population that have spending power and can make the cash register ring. As we can see from this month’s Market Watch feature, the evolution of the “typical shopper” […]
