It’s a challenging retail landscape out there—with pressure from all sides to control costs, protect margin and at the same time, innovate and differentiate. To weather the storm, large national brand consumer packaged goods companies (CPGs) are cutting back on certain services they used to help retailers with, like in-store execution and reporting. Now the burden is falling to retailers and private brand suppliers—and presenting a costly and often inefficient endeavor.
Enter Daymon. In August, the global retail company announced that it was extending national representation to manufacturers of private brands, as well as suppliers of niche, specialty and fresh products—essentially offering a turnkey solution to help pick up where national brand CPGs were leaving off. With more than 45 years of experience providing representation to select partner retailers and their private brands, the decision to extend national coverage was a natural progression for Daymon.
“Providing CPG-like services at the private brand level isn’t something all private suppliers are typically equipped for. Leveraging our existing infrastructure, we’re able to provide a cost-effective way to do that for them,” says Michael Taylor, President of Brand Development for Daymon. “We can provide retailers and specialty brands with the insights, speed and efficiency they need to compete in an ever-changing environment.”
According to Taylor, Daymon’s national representation service brings an all-inclusive approach to a previously fragmented industry. Suppliers will now have access to Daymon’s entire portfolio of customized retail services, including:
- Strategy and insights
- Global business management and sales support
- Packaging and brand design
- Comprehensive merchandising solutions
- Consumer experience marketing.
Together, these services have been proven to help drive top-line sales for brand partners, says Brian McDaniel, Daymon’s Chief Supplier Officer. He explains that their success is supported at every level through:
- Execution and reporting
- Best-in-class strategies & solutions to expand brands nationally
- Centralized support with a single point of contact
- Efficiencies & cost savings with streamlined processes
- Advocacy & support in every market.
“Suppliers should think of us as an extension of their marketing and sales organizations,” adds Daymon CEO Jim Holbrook. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment.”
To learn more about Daymon’s national representation services, contact Michael Taylor, President of Brand Development, at MichaelTaylor@Daymon.com.