Influencer marketing is having a moment. Look at your social media feeds and you’ll see everyone from fashion and beauty brands to restaurants and CPGs getting in on the action. To find out how influencer marketing actually works—and why it can be so effective—we went straight to the experts at Daymon’s consumer experience marketing division. […]
Never stop innovating. That’s the advice Daymon gives to its retail clients. So it’s only fitting that they follow it for themselves. The proof of that can be seen in the recent string of new business wins Daymon’s Retail Merchandising team, SAS Retail Services (SAS), has announced over the last quarter. These wins range from […]
Did Lidl’s U.S. Debut Miss the Mark? In the months leading up to Lidl’s debut in the United States, retail analysts were abuzz with predictions about how the German grocery discounter’s reputation for high-quality products at low prices would shake up the U.S. grocery industry. But when Lidl’s first stores opened in June, Daymon’s category […]
It’s a challenging retail landscape out there—with pressure from all sides to control costs, protect margin and at the same time, innovate and differentiate. To weather the storm, large national brand consumer packaged goods companies (CPGs) are cutting back on certain services they used to help retailers with, like in-store execution and reporting. Now the […]
By Aaron Gottlieb, Vice President – Africa and International Retail Services After 15 years with Daymon and nearly 10 spent overseas, one of the biggest frustrations I continue to see in many emerging international markets is the massive disconnect between retailers who seem perfectly willing to spend millions to develop category systems and planograms, only […]
October is Vegetarian Awareness Month, and while full-time vegetarians are still the minority, a growing number of consumers are moving toward a more “flexitarian” lifestyle—reducing their meat and dairy consumption and incorporating more plant-based meals into their diet. Sales Advisors can help shoppers reach these goals by highlighting products and recipes (or recipe adaptations) that […]
For years, soy milk, plant-based cheese and similar alternatives to dairy favorites used to be largely relegated to the natural foods store—aimed at vegans and consumers will dairy allergies. But today it’s a whole new dairy landscape, with many mainstream grocery stores offering the same number—if not more—non-dairy milks next to their traditional whole, low-fat […]
The Cost of Innovation I was talking to a new associate here at Daymon recently and asked her why she was interested in the retail industry. Given the fact she has a background in international business, is fluent in multiple languages and could really set the course for her career in just about any area, […]
As revealed in Daymon’s global study “From Shopper to Advocate: The Power of Participation,” shoppers are increasingly seeking out fresh products across categories and throughout the store. According to survey firm Nielsen, top-performing fresh retailers in the U.S. are experiencing stronger growth across total store sales as well. The top five fresh categories helping to […]
