Tag Archives: October 2017 Feature

What Happens When Retailers Get Political?

These days, it doesn’t take long for a retailer or brand to become embroiled in political controversy.

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Sourcing in the 21st Century—Part 2: The Rise of Responsible Co-Sourcing

As Daymon’s Chief Sourcing Officer Vipon Kumar shared last month in the first installment of this two-part series, the adversarial sourcing models developed in the late 20th century are quickly becoming incompatible with our new global economic and retail realities.

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Knowledge Is Power

Shoppers today expect more than a great selection of products when they go into the store—they want an elevated experience.

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Consumer Experience Marketing: Influencer Marketing—Driving Authentic Digital Engagement

Influencer marketing is having a moment. Look at your social media feeds and you’ll see everyone from fashion and beauty brands to restaurants and CPGs getting in on the action. To find out how influencer marketing actually works—and why it can be so effective—we went straight to the experts at Daymon’s consumer experience marketing division. […]

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Retail Execution: Innovation Drives Growth for SAS Retail Services

Never stop innovating. That’s the advice Daymon gives to its retail clients. So it’s only fitting that they follow it for themselves. The proof of that can be seen in the recent string of new business wins Daymon’s Retail Merchandising team, SAS Retail Services (SAS), has announced over the last quarter. These wins range from […]

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Branding and Package Design: When Branding Expectations Don’t Match Up to Product Reality

Did Lidl’s U.S. Debut Miss the Mark? In the months leading up to Lidl’s debut in the United States, retail analysts were abuzz with predictions about how the German grocery discounter’s reputation for high-quality products at low prices would shake up the U.S. grocery industry. But when Lidl’s first stores opened in June, Daymon’s category […]

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Retail Strategy and Insights: Staying Ahead of the Curve—Daymon Extends National Coverage

It’s a challenging retail landscape out there—with pressure from all sides to control costs, protect margin and at the same time, innovate and differentiate. To weather the storm, large national brand consumer packaged goods companies (CPGs) are cutting back on certain services they used to help retailers with, like in-store execution and reporting. Now the […]

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Meet the Expert: Retail Services Help Emerging Markets Realize Strategy

By Aaron Gottlieb, Vice President – Africa and International Retail Services After 15 years with Daymon and nearly 10 spent overseas, one of the biggest frustrations I continue to see in many emerging international markets is the massive disconnect between retailers who seem perfectly willing to spend millions to develop category systems and planograms, only […]

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Sales Engagement: The Power of Plants—Supporting Shoppers’ Lifestyle Goals

October is Vegetarian Awareness Month, and while full-time vegetarians are still the minority, a growing number of consumers are moving toward a more “flexitarian” lifestyle—reducing their meat and dairy consumption and incorporating more plant-based meals into their diet. Sales Advisors can help shoppers reach these goals by highlighting products and recipes (or recipe adaptations) that […]

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Trending Tastes: Moo-ve Over Milk—Non-Dairy Options Gaining in Popularity

For years, soy milk, plant-based cheese and similar alternatives to dairy favorites used to be largely relegated to the natural foods store—aimed at vegans and consumers will dairy allergies. But today it’s a whole new dairy landscape, with many mainstream grocery stores offering the same number—if not more—non-dairy milks next to their traditional whole, low-fat […]

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