October is Vegetarian Awareness Month, and while full-time vegetarians are still the minority, a growing number of consumers are moving toward a more “flexitarian” lifestyle—reducing their meat and dairy consumption and incorporating more plant-based meals into their diet. Sales Advisors can help shoppers reach these goals by highlighting products and recipes (or recipe adaptations) that make plants the star of the show. For example:
- Replace beef, turkey or chicken with lentils or smashed beans to make truly tasty vegetarian tacos or enchiladas.
- Make a hearty stir-fry with mushrooms, broccoli, bamboo shoots and water chestnuts—you’ll never miss the meat!
- Try eggplant or butternut squash in place of meat in your favorite spaghetti sauce or chili recipe for a delicious twist on these fall staples.
