Archive | April 2014 RSS feed for this section

Knowledge Portal: Interactions’ Specialized Services Team Combines Consumer Engagement with Convenience

Interactions’ Specialized Services team has nearly done it all—from makeovers to mobile tours to on-the-street marketing events featured on TV. But one of the few places they hadn’t brought their unique blend of shopper excitement and sensory engagement to was inside the convenience store—until now. Last month, Interactions partnered with a leading, national convenience store […]

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The Giant Eagle Experts: Ensuring the Best Impression—Every Time

For OTO Sales Advisors, the presentation of your workstation is essential to your individual success as well as the success of Giant Eagle and its vendors. Event carts should maintain an image of consistency, cleanliness and unmatched professionalism at all times. To help ensure this, we are implementing a simplified process to keep all event […]

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In-Store Merchandising Experts: SAS Awarded Price Chopper Smart Team Program

On February 3rd SAS partnered with Schenectady, NY-based Price Chopper Supermarkets to manage their in-store execution program. In support of this new partnership, SAS has added several management team members, including Kathi Caruso, who joins us as our in-house program manager overseeing the operations of the Smart Team program. Kathi came from one of the […]

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Celebrating Your Service

The entire One to One Interactions team would like to congratulate Dawn McLaughlin and Susie McConville who are both celebrating 11 years of faithful service with OTO this year. Susie and Dawn work as Billing Coordinators out of the Giant Eagle Kappa Drive offices in Pittsburgh, PA, but those of us who work with them […]

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Knowledge Portal: Delivering the Voice of the Consumer to Retailers and Brands

Consumer surveys—asking about a shopper’s recent in-store experience or perceptions of a particular brand—are fairly commonplace. But the typical survey often has a low response rate and results can take days—if not weeks—to be gathered and reported.  Enter Interactions’ mobile-based receipt and consumer intercept surveys. The unique strategies and technologies employed by Interactions’ Insights division […]

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Trending Tastes: Bringing Gluten-Free to the Mainstream

Just a few years ago, gluten-free foods were limited to specialty stores and mainly sought out by the 1 percent of the population suffering from celiac disease, a disorder in which gluten (found in wheat, barley and rye) causes damage to the small intestine. Fast forward to today and there’s a good chance that you […]

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Executive Perspectives: From Our President

Brett Barcelona, President and General Manager Retail Services Our Strategic Goals: Four Areas of Focus for 2014 It’s hard to believe that the first quarter of 2014 is already in our rearview mirror. As we progress through the year I think it is important to maintain a sharp focus on our four key results areas. […]

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Editor’s Corner: Delivering the Insights You Need

Can you believe it’s already April? It seems like this year is flying by. I know for me, part of that feeling comes from all of the research we’ve been doing for Retail News Insider and other projects we’re working on in order to deliver you, our valued partners and associates, the cutting-edge information you […]

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